As far as the Warcraft franchise itself is considered, some will say that having a movie adaptation is jumping the shark; others will flock to the stores to buy the latest WoW expansion (which will inevitably coincide with the movie), and others (me included) will simply lay back with a huge bag of peanuts and enjoy the movie. Notice that I’m talking about a “Warcraft” movie; although the movie will most probably be based on World of Warcraft, the Warcraft universe has existed long before that (Warcraft: Orcs & Humans was launched in 1994.).This is more good news for Blizzard, whose execs have probably been very relieved to hear that World of Warcaft will finally get relaunched in China – after some modifications are done to the game. The game was banned after Blizzard switched local operators to Chinese ISP NetEase, which meant that the game had to be resubmitted for content screening.
Blizzard has been losing millions in its biggest market while the game has been screened for objectionable content, and – even worse – it turned out that some of the game content indeed was not up to standards of China’s General Administration of Press and Publication (GAPP) which requested some modifications. GAPP will allow the game to be reopened for “internal testing”, which means that at least those gamers who already have accounts will be able to play while the content changes are in progress. New players will not be able to play, however, until the changes are reviewed and cleared by GAPP.
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